Our Story

My name is Brooke, and I am the owner of Simply Moab.

This shop began as a family dream. In 1998, my parents opened the doors with the hope of creating a place where visitors could take a piece of Moab home with them. Over the years, it became part of the experience for so many people who came to explore this incredible place.

In 2019, I had the opportunity to carry that dream forward when I purchased the store from my parents. It was a meaningful step for me, especially in a place as inspiring as Moab. The red rock landscapes, the open skies, and the sense of adventure here stay with you long after you leave.

As the vision grew, we expanded. In 2021, we opened a second store called Desert Sol. You may notice us referencing both Simply Moab and Desert Sol, as the two are closely connected and share the same heart and passion, with different offerings.

That passion is what guides me in everything we do.

At Simply Moab, we thoughtfully design and curate products that reflect the beauty and spirit of this place. We focus on creating items that visitors will love not just during their trip, but for years to come. Each piece is meant to hold a memory of time spent exploring and experiencing Moab.

From our family to yours, welcome to Simply Moab.

Here are some fun flashbacks for you to enjoy!

Photos from 1998: